Ill simply call them client A. Client A runs a business that survives on shipping their product out through UPS. When we first met back in the early spring it was to fix the shipping computer. He had installed an anti-virus program and it wiped out his e-ma...

For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches. Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. Therapy is too broad and non-specific. Marketing is simply getting the word out about what you do. Not choosing a target market or markets is like trying to get your voice heard over the din of your whole community.